A studio for founders who would rather not look like everyone else.
Book a callDark mesh gradient, glass cards, Inter, a little noise. The tools that made building fast made everything look identical, and the scarce thing now is a website that is only yours.
Not picked off a shelf and recoloured. The object is drawn for one company, parameterised to your palette, and nobody else can buy the same one the following afternoon.
The same page ships a surface a machine can read, so when somebody asks an assistant about you it answers from what you wrote — not from what it inferred off a screenshot.
Each was one object rather than a design system, and each returned more brand equity than the rest of the identity combined. Both were built in-house, which is the point: nobody was selling them.
Built
A world built for one person. Side-scrolling and chaptered, with a score, a progress ledger and two complete modes — an illustrated journey and a minimal edition — either of which is a finished site on its own.
Open it. It is the shortest honest answer to whether any of this ships.
Two ways in
Work, as a book
The process, walkedA world built for a practice. Four pages for an architecture studio, its own art direction, passing its own grammar and its own accessibility budget — Astro, Tailwind, TypeScript strict, Playwright and axe.
A private repository with nothing deployed, so these are stills rather than a link.
Home
Work index
PracticeOne project is not the whole of it. 34 components in the Classical drop and 9 objects on the shelf — all of it free, MIT, and drawn rather than assembled. Five of them, live —
A landing page starts at £6k. It is a fixed price agreed before anything begins, quoted from what the site has to do rather than from an hourly rate, and it does not move once we have agreed it. If you need the product built as well, that is scoped separately — it is not one size.
One to two weeks for a landing page, from the brief being settled. The reason it is that rather than a month is that the frame — layout, type scale, motion, performance, the accessibility path — is the same every time and is already built. What takes the time is the part of your site nobody else will have.
I build the whole landing page, and the product too if you need it: design and front-end both, since handing a design to somebody else to implement is where most of a site’s quality goes. You bring the words, the content, the brand decisions already made, and anything that has to talk to your own systems.
You see the direction before anything is built, as stills, and we agree it or change it there — which is the cheapest place to change it. Two rounds of revisions are included after that. If the direction round produces nothing you want, we stop and you pay for that stage only.
Four steps and no ceremony. A call, then a written brief I send you to correct; direction as stills; the build, with something to look at every few days rather than a reveal at the end; then handover. You end up with the repository, deployed and running on your own hosting, in plain TypeScript and CSS with no install, no runtime and no account — plus a handover document covering what each part does, what breaks and how to change it. Nothing is licensed back to me and nothing stops working if I disappear.
Fifteen minutes is usually faster than a paragraph. Pick a time and I will tell you straight away whether I am the right person.
Book a timeor write instead
No newsletter, no CRM, no automated sequence — the message reaches me and nothing else happens to it. Or write directly: halfheavendesign@gmail.com
